For quite a while I wondered if my ‘ambitious’ target markets were realistic.
Entertainment, E-Commerce, Streaming Media and Social Media Marketing all seem like they should be 4 separate fields of expertise.
Boy am I happy I stuck to my guns. Defined on my whiteboard and branching off to similar clients needs has proven to me that this risky attempt to only work with ‘certain types’ of clients or projects that has specific service requirements has accidentally (or systematically) made me an ‘expert’… in the field.
So its with great pride that I define my market.. and even if it doesn’t make sense to most, the core of the technology behind it revolves around the same tools, modules, database structures and marketing.
That makes you an expert.
Regardless of the field (balloons and clowns make a good combo.. no? ) once defined, is a wonderful thing