Online marketing shouldn’t only be online

ok so this country is receeding like my hairline.. i I don’t care if the powers that be do not consider this a recession. It is

Now working on a pretty huge company as independent contractor shows us how screwed up stuff really is right now but this isn’t a vent or a rant.. it’s more like a jump into my mind’s experience of the 9-5 world from someone who’s office has primarily been his living room for the past 27 years.

So the contract this time is the largest costume manufacturer, retailer and supplier this side of the pond. The sell millions in retail and rentals, but their website sucks. I mean.. youstation makes more than them.  So i’m wondering how many other companies there are out there that are this successfull offline (brick and mortar as the cool guys like to say) but SUCK on the internet. My job at this fine establishment of course, is to turn them in to a force to be reconed with in the online side of commerce. In the real world, it should be a piece of cake, largest costume store, unlimited budget and the month leading up to halloween, thanksgiving, fantasy fest and christmas.  Problem is ?

The country BRUCK

So its off to find very creative ways of making this website be all it can be and it requires 80% online marketing which to me should never be 100% online . So lots of google ad buying, but real flyers and billboards and radio spots. The quicker people realise that new is good, but its even better when it compliments the old is the quicker they can turn a qucik buck into an established enterprise. That means less focus ok buying keywords and more focus on keyword specific SEO. Sticking the web address on everything that goes out, every magizine ad, and of course a slick slogan from a corney contracted director of new media … Get your pumpkin on !